First we will cover the WHY and then go to the WHAT of SEO. This is because you need to know why you need to work on it before you know how to work on it.
The WHY and then the WHAT of SEO
SEO stands for Search Engine Optimisation, simply said - It is a study of optimising websites to make them search engine friendly and to rank them higher in the search results for relevant keywords.
Do you own a website and facing tough time showing up in google search results? Then your website's poor SEO is the one to be blamed. Confused? Read along.
More than 91% of the people of the earth use the internet to find answers to their questions. The search engines play a major role in letting users discover information on the internet. As you all know there are many search engines out there but about 82% of the total searches made on the internet are in Google. While other search engines like Bing, Yahoo!, Ask, AOL etc do receive a decent amount of searches but Google the one with major search traffic.
There are more than 130,000,000 registered websites on the internet and all of them do show up for some or the other queries. But if your website doesn't show up of the first page of the search results - then it does not even exist for many people because they don't even know about it. So as a website owner your primary aim must be to appear on the first page of the search results for the keywords( search queries) relevant to your website.
The reason I am stressing so much on the "first page" is because more than 90% of the people do not check the second page of the search results, instead they simply adjust the search term and try again. If you manage to get your website in the top three results for the keywords that you rank for then that even more great because about 63% of the people who search only check out the first three results of the search.
What can SEO do for your website?
Once you have optimised your website for SEO then you will start ranking higher in the search results which in turn will drive more traffic to your website. This kind of traffic which a website gets from the search engines is called as organic traffic.
This traffic is nothing but more number of people can now find and access the information on your website which means more people who are likely to click on the ads displayed on your website which means more money. All of this traffic is completely free and you can make tons of money from the free traffic that you get from the search engines. Which means more money without spending a penny.
I hope that this information is helpful to you and helps you understand what is SEO and why it is important for your online growth in a better way.
If you have any questions regarding SEO and blogging then feel free to post your questions in the comments below and I will be happy to help.
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